The offline business already had demand
Råvejk sold ceramics at weekend markets and already knew which pieces people asked about most. The website did not invent demand; it captured demand that was already leaking between market days.
The first version included a small catalog, pickup instructions and a simple story about the maker.
The demo became the sales script
Before connecting a custom domain, the seller shared a demo subdomain with repeat customers. Their questions shaped product descriptions, size notes and packaging information.
Repeat orders changed the business
Once customers could reorder without waiting for the next market, the website became more than a brochure. It became a predictable channel for small batches and seasonal drops.
